daily soap strategy india
Debunk the Myth That General Entertainment Channel Overpromises Ratings
Debunk the Myth That General Entertainment Channel Overpromises Ratings General entertainment channels do not consistently overpromise ratings; instead, data shows that strategic storytelling, audience-centred scheduling, and disciplined production can sustain or grow viewership over a season. In 2025, a 7-day storytelling structure was piloted on B-Channel’s latest drama lineup,