disney abc hulu marketing reorg
Industry Insiders On General Entertainment's Fatal Reorg
The Disney ABC Hulu marketing reorg caused a 22% rise in bookkeeping errors, forcing brands to rethink their campaign playbooks. In the wake of the December 2023 merger, advertisers scrambled to untangle duplicated dashboards while audiences drifted toward rival platforms. This article breaks down the fallout and offers a step-by-step