disney abc hulu reorganisation
Experts Agree General Entertainment Strategy Falls Short 3
Disney’s ABC-Hulu reorganisation consolidates creative, planning, and analytics into a single marketing hub, cutting approvals by 35% and boosting cross-platform campaign reach. By centralizing brand assets and data pipelines, the company aims to tighten brand consistency while freeing budget for high-performing content across Disney+, Hulu, and ABC. General Entertainment